Sunday, July 17, 2016

Module 2: Assignment 2

Greenscape Inc.
FOR IMMEDIATE RELEASE

Contact:
Taylor Campbell
(313)-555-3940

GREENSCAPE INC. TO HOUSE HEADQUARTERS IN DOWNTOWN DETROIT

DETROIT- (July 17, 2016)- Greenscape Inc.- the region’s most dedicated manufacturer of energy efficiency products- announced the development of a new 25-story office building to be built in downtown Detroit. This office building will become the location for Greenscape Inc.’s headquarters.

The new building, to cost an estimated $150 million, will be the largest of its kind in the U.S. to be LEED- certified. Architect Weber and Associates, and contractor Rudolph and Sietten plan to have the building completed in less than two years. Production of the building stems from a redevelopment effort to keep major corporations in the central city.  To further this effort, The Minneapolis Redevelopment Agency has guaranteed the financing of the building and will be contributing up to $5 million to landscape public areas around the building as well as to improve surrounding streets.

Greenscape Inc. CEO, Bill Mitchell plans to visit the development site monthly to ensure a smooth progression. Mitchell stated, “This building is going to do great things for a city that is often misunderstood. The Greenscape Inc. team couldn’t be more excited to be a part of this redevelopment effort, and we know the final product will be more than we could have asked for.”

Detroit Mayor, Mike Duggan is also very involved in the development of the new building, maintaining contact with both the architects as well as contractors on the job. “Detroit has a very distinct personality to it, and it is very important that this new building fit in with the city’s personality. We as a city are very grateful for the positive changes this new development is sure to bring, and feel this building will be the cornerstone of the downtown revival.”

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FACT SHEET
  • ·      Greenscape Inc. manufactures energy efficiency products
  • ·      Greenscape Inc. will be housing their headquarters in a new office building
  • ·      The new office building will be 25 stories tall
  • ·      The new office building will cost an estimated $150 million
  • ·      The new office building will be located in downtown Detroit
  • ·      The new office building will be the largest of its kind in the U.S. to be LEED- certified
  • ·      Development begins as part of a downtown redevelopment effort
  • ·      Detroit is trying to keep major corporations in the central city
  • ·      Weber and Associates is the architect company working on the building
  • ·      Rudolph and Sietten is the contracting company working on the building
  • ·      The Minneapolis Redevelopment Agency guaranteed the financing of the building
  • ·      The Minneapolis Redevelopment Agency will contribute up to $5 million in landscaping of and around the building

7 comments:

  1. Taylor,

    Your release and fact sheet was put together exceptionally well. It not only looks professional but is also very clear.

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  2. Hello Taylor.

    Great job! The fact sheet is short but also gives you the major facts.

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  3. Great job Taylor! You followed the inverted pyramid accurately in your news release! Good quotes as well! Only thing missing is the boilerplate, but overall great writing! Fact sheet was easy to follow and included all of the essential information as well! :)

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    1. That's true, I completely forgot a boilerplate! Thanks so much for pointing that out, I will definitely remember that in the future because I want to remain as professional as possible.

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  4. Well done! I like the use of quotes in your news release. Also your fact sheet is organized very nicely! You did an amazing job organizing the important information! You have a good grasp on PR expectations! Well done!

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    1. Thanks Elisabeth! I wanted to keep the release concise and to the point without cluttering it with too much info. I'm glad you liked it!

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  5. Hi Taylor,
    This was very well done! Great job including all the necessary facts for the reader and giving them an insight on the company as well!

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