PR News Analysis 4

Barbie For President As Celebration Of Women

Toy maker, Mattel released its first ever all-female ticket pair of presidential barbies. Though the company has released six presidential barbies since 1992, this is the first time the barbies are sold as a pair, of both a female president and vice president. According to PR Week, despite the timeliness of the release in correspondence to the current presidential candidates; Barbie is remaining nonpartisan. Mattel's global brand communications VP, Michelle Chidoni said the release of these barbies is not a presidential endorsement but rather "a celebration of women, and girls and women embracing leadership roles." Part of the inspiration for this launch was as an effort to counter a recent statistic by the The Girl Scout Research Institute, that found only 39% of girls say they want to be a leader. Chidoni explained that a key tactic in the release of these dolls was to send a doll to every female member of congress."The package was inspired for them to give it to a girl in their life that they think has leadership potential and capabilities," said Chidoni. The Barbie franchise plans to continue with these types of leadership inspired dolls to further their "she can do anything" campaign.

From a PR standpoint, this was a very strategic campaign. Barbie is well known for embracing girl's dreams and boosting their self-esteem, so to release a pair of barbies as president and vice-president shows girls that their potential is limitless. I think it was important for the company to specify that they were not releasing the dolls as a presidential endorsement as that eliminated any possible negative feedback in that respect. I also think sending a doll to every female member of congress was strategic because it put their hopes for young girls into action. By encouraging the members of congress to give the dolls to a girl with leadership skills, that will not only boost that individuals self-esteem but to receive it from a women of such power will give them hope to work for their dreams. 

Forever 21 Under Scrutiny For Children's T-Shirts

Clothing store Forever 21 is under scrutiny once again, just months after having to pull shirts with questionable phrases alluding to sexual consent. This time however, the shirts in question are geared toward younger boys. According to PR Daily, Forever 21 stated "it strives to exemplify the highest ethical standards," however angry parents are questioning what the company's ideas of ethics are. A few phrases on shirts in question include "sorry ladies I only date models, ladies man, chicks are all over me, and hola ladies." Yahoo Style obtained a quote from University of Kentucky professor, Christina Spears Brown stating "It sexualizes children at an age when they should not be sexualized. It reinforces a harmful stereotype about boys that says their value and worth is dependent on how many girls or women they can ‘conquer.’ This has a ripple effect that can harm boys, both gay and straight, as well as girls. It indirectly says that girls are only for sexual attention and not for friendship. Anything that says that only models are worthy of attention is never positive for girls." Forever 21 has issued a statement on the matter, explaining they take feedback and product concerns very seriously and have taken immediate action to remove the product in regards to the shirts in question. The company also apologized to anyone who was offended by the products.

I would not want to be a PR professional working for this company right now. This company needs to consult their PR professional before sending any products out for distribution. After receiving so much backlash about their previous shirts that alluded to sexual consent, the marketing team should have played it safe with their new designs. The PR professionals working for this company are going to have a lot of crisis control to deal with if the marketing team and PR team are not on the same page.

Module 2: Assignment 5

Twitter post:

Minnesota’s Most Majestic Creepy Crawlers exhibit open 5/1/17! Follow us for more info www.mmmcc.com @MNzoo #BUGS

Target Audience: Young Adults and teens looking for fun activities to do during the summer.

Facebook post:

Butterflies! Spiders! Cockroaches – OH MY!!! Minnesota’s Most Majestic Creepy Crawlers exhibit at the Minnesota Zoo opens May 1^st 2017. Follow us on Twitter @mmmccMN and like us on Facebook to receive updates about he exhibit. Go to our website, www.mmmcc.com for more information about the exhibit and all the different fun learning experiences the new exhibit has to offer! We hope to see you crawling around our exciting new addition to the Minnesota Zoo!

Target Audience: Adults, teachers, and families looking for summer activity ideas.

Module 2: Assignment 4

TETRA CORPORATION

Background Information: This portion of the media kit would include information not only about the company and how it got started, but also about the creator of the new concept, as well as the new concept itself. Each section would be informational yet concise, as journalists do not want to read fluff that doesn’t provide them the information they need.

Fact Sheet: This portion of the media kit would include a bulleted list of simple and to the point information about the company, the new concept, the primary foods included in the food pyramid, and the creator of the new concept. This is similar to the background information but is more consolidated and provides the most important information in an easy to read format.

News Release: This portion of the media kit would include main answers to the five c’s, and provide an easy to follow story for media coverage. The company’s logo and contact information should be located at the top of the release and contain the facts while still maintaining the media’s attention.

Photos: This portion of the media kit would include photos of the new food pyramid, graphics of the new concept, photos of Tetra Corporation’s executives as well as before and after photos of fish that benefited from the new concept, to show the success of the concept. Providing visuals to the media not only give the reporters a better idea of the concept, but also enhance their media coverage.

Question and Answer: This portion of the media kit would include any anticipated questions about the company and the new concept. This could range from “what should I feed my fish,” to “how was the concept created.” This portion should be reader friendly and informative. Media will benefit from this by receiving additional information not usually included in press releases. 

Module 2: Assignment 3

FOR IMMEDIATE RELEASE

Contact:

Taylor Campbell

(612) 555-3822

taylorcampbell@minnesotazoo.com

MAJOR LIVE BUG EXHIBIT TO OPEN AT THE MINNESOTA ZOO

WHAT: “Minnesota’s Most Majestic Creepy Crawlers”

A brand new exhibit featuring thousands of live bugs including leaf-cutter ants, giant millipedes, centipedes, land crabs, arachnids- featuring the world’s largest spider, tarantulas and scorpions, zebra cockroaches and a walk through butterfly garden featuring 600 free-flying North American butterflies and moths.

WHEN: Opening May 1, 2017; runs through the summer- ends August 1, 2017

              Exhibit runs during regular zoo hours: 9:00am-6:00pm

WHERE: The Minnesota Zoo, 13000 Zoo Boulevard, Apple Valley, MN 55124

                 (952) 431- 9200; info@mnzoo.org

COST: 0-2 years old: free

            3-12 years old: $12.00

            13-64 years old: $18.00

            64+ years old: $12.00

**Interviews with exhibit director, Lance Cortell as well as bug specialist, Mindy Waulman will be available upon request. Media coverage is encouraged for the grand opening of the exhibit and will be allowed through the first weekend. 

Module 2: Assignment 2

Greenscape Inc.

FOR IMMEDIATE RELEASE

Contact:

Taylor Campbell

(313)-555-3940

taylorcampbell@greenscape.com

GREENSCAPE INC. TO HOUSE HEADQUARTERS IN DOWNTOWN DETROIT

DETROIT- (July 17, 2016)- Greenscape Inc.- the region’s most dedicated manufacturer of energy efficiency products- announced the development of a new 25-story office building to be built in downtown Detroit. This office building will become the location for Greenscape Inc.’s headquarters.

The new building, to cost an estimated $150 million, will be the largest of its kind in the U.S. to be LEED- certified. Architect Weber and Associates, and contractor Rudolph and Sietten plan to have the building completed in less than two years. Production of the building stems from a redevelopment effort to keep major corporations in the central city.  To further this effort, The Minneapolis Redevelopment Agency has guaranteed the financing of the building and will be contributing up to $5 million to landscape public areas around the building as well as to improve surrounding streets.

Greenscape Inc. CEO, Bill Mitchell plans to visit the development site monthly to ensure a smooth progression. Mitchell stated, “This building is going to do great things for a city that is often misunderstood. The Greenscape Inc. team couldn’t be more excited to be a part of this redevelopment effort, and we know the final product will be more than we could have asked for.”

Detroit Mayor, Mike Duggan is also very involved in the development of the new building, maintaining contact with both the architects as well as contractors on the job. “Detroit has a very distinct personality to it, and it is very important that this new building fit in with the city’s personality. We as a city are very grateful for the positive changes this new development is sure to bring, and feel this building will be the cornerstone of the downtown revival.”

~~~

FACT SHEET

• ·      Greenscape Inc. manufactures energy efficiency products
• ·      Greenscape Inc. will be housing their headquarters in a new office building
• ·      The new office building will be 25 stories tall
• ·      The new office building will cost an estimated $150 million
• ·      The new office building will be located in downtown Detroit
• ·      The new office building will be the largest of its kind in the U.S. to be LEED- certified
• ·      Development begins as part of a downtown redevelopment effort
• ·      Detroit is trying to keep major corporations in the central city
• ·      Weber and Associates is the architect company working on the building
• ·      Rudolph and Sietten is the contracting company working on the building
• ·      The Minneapolis Redevelopment Agency guaranteed the financing of the building
• ·      The Minneapolis Redevelopment Agency will contribute up to $5 million in landscaping of and around the building

Module 2: Assignment 1

(Email)

The first problem with the email is that it is forwarded to the journalist. When sending press releases in hopes of getting media coverage, it is important to make each outlet/ journalist feel important or unique so forwarding the email; or at least leaving evidence that it is forwarded shows the journalist they are a part of a mass receiving chain. The subject is another problem because it does not provide any information for the journalist at first glance. Even adding the name of the museum in the subject to say “Salem Museum New Exhibit” would have been better. The third problem with the email is the greeting/ body. Going back to the idea that media outlets need to feel like they were uniquely selected to receive this press release, certain etiquette should be followed when writing the body of the email. An example of an improvement of this could be as follows:

Hello,

Please consider the following press release regarding Salem Museum’s new exhibit for a spot in your local news section. Please let me know if I can answer any additional questions.

Rewriting the body of the email this way would show the journalist you are requesting media coverage rather than expecting it. Additionally, it provides enough information to give the journalist an idea of what the press release will be about. Including a specific section of the outlet shows the journalist you have researched their outlet and adding that extra bit of personalization helps the journalist to feel more inclined to cover the story because you took the time to make sure the story would be a good fit. The revised body also does not assume the story is newsworthy, as that is the journalists job to decide and by including that could potentially offend the journalist. Finally, rather than including a completely unrelated postcard picture below the content, the sender should have copy and pasted the press release below just in case the journalist could not for some reason open the attachment. Finally, if you mention that you have attached a press release, make sure that the release is indeed attached to the email as it does not appear to be attached in this example.

(Press Release)

In regards to the press release, there are many areas of improvement. Although I think it was well thought out to include the logo of the museum, as well as location and contact information for the museum; the rest of the press release was a bit of a mess. The individual submitting the press release had his name in too many different locations on the release. As a way to keep the release cleaner, the author of the release should have included his name and contact information in one place at the top of the release. While I think the media alert has good/ informational content, it does not make sense to include that in the press release. Additionally, the title for the press release and the media alert are different which can be confusing to the journalists reading it. There is a possibility that the journalists may think the media alert and the press release are about different topics. The press release itself has nothing to do with the exhibit, but rather is more so an informational background about the artist. The only relevant part of the press release were the last two paragraphs, and even at that; the only additional information it provided was that children could make their own Valentine cards while supplies last. Aside from that, everything else could already be found in the media alert provided at the top of the release.

PR News Analysis 3

Project Everyone Shares What They Really Really Want

With help from their partners Getty Images, and global cinema advertising association, SAWA; Project Everyone has revamped the 1996 Spice Girls hit "Wannabe" into a girl power anthem. According to CNN the video is part of a campaign to raise awareness about the U.N's Global Sustainability Goals. In the video, signs can be seen in the background with messages of the issues the organization wants to address. The four main topics included ending violence against girls, quality education for all girls, an end to child marriage, and equal pay for equal work. According to PR Week, the video remake features artists from Canada, India, Nigeria, South Africa, UK and the US. The campaign also created the hashtag #WhatIReallyReallyWant to encourage others to share what they want for girls and women around the globe. A compilation of these messages will be presented to the world leaders at the U.N. General Assembly this September. 

From a PR standpoint, this organization is being very strategic and making all the right moves to obtain as much success in their goal as possible. Beginning with their song choice, Project Everyone was very strategic in their decisions. First,the majority of women who are familiar with the Spice Girls are at least in their early 20's meaning they are targeting the millennial generation, and generation Z; both of which are known for making change. Not only is the song iconic and therefore easily recognizable, but the overall message of the original group was girl power which fits in perfectly with the theme of the new video. Second, the organization encourages people to get involved via social media. As social media dominates in today's society, this is a huge tactic to raise awareness for their cause. In doing this, the organization gains exposure and the general public feels their voice is being heard and that they are a part of something big. Finally, by showcasing artists from around the globe as one group, the organization sends a message of unity among girls and women; further highlighting the power of girl power.

Hostess Makes a Sweet Comeback

January 2012 was a difficult time for Hostess fans, as the company not only filed for bankruptcy but also halted the production of their products; including twinkies, as a result. Fortunately, these fans can fear no more because the company has a new majority owner known as Gores Group coming to the rescue. Under this deal, Hostess will undergo a complete re-branding as well as become public in the stock market. According to The New York Times, having a listing on the Nasdaq stock market will allow Hostess to raise capital to pay for acquisitions or work off debt. PR Daily states that Hostess sold majority stakes to Gores for $725 million, increasing their stock value to about $2.3 billion. In a statement made to CNN, the company explained "this transaction better enables Hostess to continue executing on its long-term growth plan by providing greater access to capital to fund future innovations and acquisitions."

This company now has three owners, a combined ownership between Apollo Global Management and Metropolous & Co. owning 42% of the business, as well as Gores Group owning 58%. As a PR professional, this has the potential to become a very sticky situation. Maintaining a happy, cohesive, and successful company is difficult enough with one owner, so it is going to be very important that there is an open flow of communication among all three owners. The new majority holder is making positive changes to the company however. Listing the brand on the stock market is a very strategic and effective way to boost IPO value and allow the community to become involved in the company/ product again.

PR News Analysis 2

PepsiCo to Revive Crystal Pepsi Through Oregon Trail

Pepsi is launching the return of its iconic 90's drink, Crystal Pepsi in collaboration with another 90's icon; the Oregon Trail game. The revival will only last a limited time and is said to launch in Canada on July 11, and in the United States on August 8. The brand plans to combine the two icons by launching a Pepsi inspired version of the game Oregon Trail on its website, called The Crystal Pepsi Trail. In this game, consumers and players alike can venture on a journey in a virtual station wagon to bring the cola bottles back. Senior Director, Marketing, Stacy Taffet said in a statement "we've always had a special place in our heart for Crystal Pepsi, and there has been a huge groundswell of support to bring it back..." According to The Wall Street Journal, the return is an attempt to fix falling profits as the brand sales fell 2% and continues to be the second place soda behind CocaCola. PR Daily explained that although the company hopes the nostalgia will boost revenue, not everyone is on board and have even taken to Twitter to express their lack of interest. 

Not only is the campaign reviving an old drink, but launching a game on its website to promote the product. As a PR professional, there are a few factors to keep in mind. First, is there a need to revive this product? Do consumers want this specific discontinued drink back, or was there a better more effective campaign to boost revenue? Second, is there a possibility of a lawsuit from the makers of the Oregon Trail game? Depending on the extent of similarities in the new Pepsi backed game, Oregon Trail could potentially file a lawsuit. It is important to remain loyal to your brand, and know who you are as a brand; as a PR professional in this campaign the goal is prevent backlash and take every precaution to produce a successful campaign.

Snapchat Under Scrutiny for Speed Filter

A lawsuit has been filed against Snapchat for negligence, and allegedly enabling users to use the app while driving. The lawsuit was filed by Wentworth Maynard, an individual involved in a severe car crash that resulted in a "severe traumatic brain injury" according to Maynard's lawyers. Though still under investigation, the story remains that then 18 year old Christal McGee was using a filter provided by the app that allowed her to gauge her speed, while behind the wheel. At the time of the crash, McGee was traveling at least 100mph and continued using the app to take photos of herself immediately after the crash occurred, according to The New York Times. Snapchat officials have not made many comments regarding the lawsuit, however the day the lawsuit was filed, the app added a filter that said "I won't Snap and drive." In a statement to PR Week, a Snapchat Spokesperson stated "No Snap is more important than someones safety, we actively discourage our community from using the speed filter while driving." Snapchat CEO Evan Spiegel emphasized against Snapping and driving in interviews when the speed filter launched in 2013, as well as included an in- app notice and clause in the terms and conditions of the app warning against distracted driving. This is a potential defense for the company. 

In this situation, a Crisis PR professional would be called in for help. From a PR standpoint, Snapchat covered its bases by including the warnings in their notices, and terms and conditions. Keeping comments on the matter minimal, is a very strategic move by the company as saying both too much or little could potentially have very serious negative consequences. In this situation, the PR professional and the company's lawyers will have to work together to minimize long term damage to the company. 

Module 1- assignment 4

1) You are new at a job in public relations. You have been taught to keep news releases factual and skip the hype. However, management wants you to "jazz up" the news release and say the new product is, among other things, "revolutionary." What would you do? Explain your answer.

As a new employee it is extremely important to know your boundaries. Keeping that in mind, I would first create a draft of the release in the manner that I was taught; skipping the "filler, fluff" words and remaining factual. From there, I would ask my employer to review the draft and further elaborate where they would like me to "jazz" it up specifically in my draft. Remaining as respectful and professional as possible, I would explain to my employer that I have learned to stick to the five W's (who, what, when, where, why and how) and maintain as unbiased as possible so as to ensure professional credibility. If necessary, I would cite other PR works or successful professionals who follow the same guidelines I was taught. I want to ensure that I am on the same team as my employer and that we both want the best for the release, but that compromising our credibility by adding in fluff words will not benefit the release at all.

2) You are the public relations director of a repertory theater. The city editor of the local daily calls you and asks if you could send him 10 complimentary tickets. He explains that his wife’s family is in town for the weekend. What would you do? Explain your answer.

As timely, respectfully and professionally as possible, I would first express my excitement that he is interested in attending the theater, and then explain that I do not have the authority to grant such a request. Credibility and professionalism are difficult characteristics to get back if lost, and providing 10 complimentary tickets to a media outlet professional could be considered a bribe. I would explain the theater's policy and offer to inform him of any promotional events or coupon deals going on, as well as mention his wife's family coming into town to verify that I do care not only about his attendance but also his family. Humanizing a situation can ease the tension a bit in these types of scenarios.

Module 1- assignment 3

1) It is important to localize news if you want coverage in community newspapers. Suggest a way to localize each of the following items:

a. A national airline has just compiled the number of flights, mileage, and total passengers carried last year.

• Break down the statistics on a local level, and compile the number of flights, mileage and total passengers carried last year in that respect. Familiarize the local public with the national airline by also including the busiest times during that time period, such as holidays etc. to provide the audience an understanding of why those statistics are the numbers they are.

b. A computer company has introduced a new tablet computer.

• Visit a local technology store to gain first hand experience and knowledge of the new tablet computer. Ask a sales person to explain the new product to you to be able to analyze the convenience and ease of the product. When buying a product, consumers are interested in functionality, ease or convenience and price. This information should be the main points of the story, followed by local costumer reviews of the product.

c. A national manufacturing company with plant sites in 100 different cities has just announced its annual earnings and stock dividend.

• First research whether or not there is a local plant site, and if not; how the closest plant site impacts the local public. Break down the annual earnings and stock dividend on a local level and analyze the impact that has on the local public as well.

d. A company has just developed a new GPS system integrated into their entire line of cars.

• Visit various local car dealerships to compare prices of the vehicles with the new GPS system in it. Talk with multiple sales representatives about how the system works, why having this system is beneficial and possibly more importantly; with the technology and modern conveniences we have today such as navigation in our smartphones, why is this new GPS system necessary?

e. A charitable agency has just released national figures on the number of Americans afflicted with AIDS.

• Remaining empathetic yet still professional is very important with these types of stories, so first keep that in mind as members of the local public may be impacted. Break down the national figures into local statistics and visit the nearest agency to obtain an interview with service members or members of the public who are indeed impacted.

2) Leinenkugels is interested in doing some sort of poll or survey that would generate media coverage. What would you recommend and why?

• I would recommend a marketing campaign of sorts, focusing on the power of social media. Currently, the millennial generation dominates on Facebook and Twitter and because the majority of millennials are of drinking age this would be a great demographic to target. Create a catchy tagline or hashtag such as #drinkofchoice where people can upload photos of their favorite Leinenkugels beers and create a running poll of which beers are being posted the most and which are being posted the least. Not only does this allow the company to gather statistics about who is buying their product, but also which products are succeeding and which products need to be reevaluated.

Module 1- assignment 2

The concept of channeling is discussed in terms of tailoring messages to audience self-interests. The NEW ZOO (real Green Bay Zoo) wants to increase memberships and donations. Develop the message theme for the following audiences:

Business and Industry

• Businesses and industries are concerned about their reputation with the community, as well as how they will benefit from investing their time, money etc. into something. Keeping this in mind, the best angle to use with this audience would be to encourage the continuation of such opportunities as the scholarship fund created to help low income schooling. Not only would donating to the zoo help this cause, but also better the community.
• Make a difference by making a donation

Teachers

• One of the best rewards of early schooling are field trips, for both the students and the teachers. For teachers in low income school districts, the same angle about the new scholarship fund could be used but in a different manner. Rather than trying to obtain donations from teachers, the information about the scholarship fund and the possible ability to bring students who otherwise would not likely be able to go; would be used to get these students and teachers in the door. 
• Provide the best experience of the school year, and learn a lot at the same time

Parents

• Within the zoo is a brand new attraction called the Adventure Park. Here, kids of all ages can climb giant spider webs and zip line through the zoo. This added feature is great for parents because not only do they get to enjoy a day out with their kids, exposing them to animals all over the world but they can then let them play at the Adventure Park to get out any extra energy before the trip home. With parents, promotional sales and events are always big hits because if the event is something the child is excited about; they will often be able to sway the parent into going. 
• Worldwide adventure just a car ride away

Environmental and Conservation groups

• The emphasis for this audience would fall heavily on the Zoological Society and the efforts going into the zoo to obtain and maintain the best care for the animals and their environment. For this audience, it would be beneficial to mention the Conservation Grant Fund because it would provide evidence of the efforts being made to care for all animals and environment as best as possible.
• Caring for the world one animal at a time

Module 1- assignment 1

A new library is opening in your city. The eight-story building has 2.1 million square feet of floor space, and it will house 1.5 million books. Although the numbers are impressive, the public can’t really identify with "millions." If you were writing a news release for the new library, what comparisons or analogies would you use to give these figures meaning for the average person?


I would begin by localizing the story and connecting this event to another local event to unify the events in the community, and help the public better understand the facts and statistics of the newest event. In this situation, I would connect the library opening to Summerfest as it is timely; and being the 'number one music festival in the world,' the local public will be able to easily identify with it. The Summerfest grounds sit on 75 acres, and when converted to acres, the square footage of the new library covers about 48 acres (48.2 exactly). I would explain that the new library takes up over half of the Summerfest grounds and houses enough books to distribute one and a half to everyone in attendance in 2015 (772, 652 people), and still have more books left over (even though you wouldn't give a person half of a book). 

Local public will be able to easily associate the magnitude of the new library with Summerfest because more likely than not, they have been to the Summerfest grounds at some point. Although the general public would not be expected to know the statistics of Summerfest attendance in 2015, the fact that it proclaims to be the number one musical festival in the world is; and that allows people obtain an easily understandable idea of how many books this new library can hold. 

PR News Analysis 1

Corey Lewandowski- Fired by Donald Trump, Hired by CNN

Within hours of Corey Lewandowski being fired as Donald Trump's Presidential Campaign Manager, he accepted a position as a Political Commentator for CNN. According to the New York Times, Lewandowski was let go after many requests both within and outside of the campaign party. Concerns about his ability to handle a national campaign against Hillary Clinton arose, as Trump's daughter Ivanka Trump noticed Lewandowski was "leaving tasks undone and leading a toxic work environment." Despite ethical concerns following multiple altercations between Lewandowski and various journalists, CNN claims to have hired him for the diversity he brings to politics in television. Given his experience running a historic presidential campaign, CNN feels he will bring valuable perspectives to the table and ensure "ideological diversity on air."

To run a functional campaign, the entire process must run like a well oiled machine. Firing campaign manager, Corey Lewandowski is sure to stir up a lot of chaos. Veteran Republican Operative, Kevin Madden told Associated Press "the campaign will have to show dramatic changes immediately on everything from fundraising and organizing, to candidate performance and discipline to show a correction has been made..." Having an unstable workforce within a presidential campaign raises many doubts and concerns in supporters and fuels the fire for opponents. 

Five Front Runners and a Sleeper in talks for Clinton's Vice President

Five potential candidates remain at the top of Democrat Hillary Clinton's VP shortlist, as her search team continues to vet for their first choice. Washington Post ranked the five front runners from least likely to most promising starting with (5) Minnesota Senator, Amy Klobuchar. The Midwest is considered to be a central battleground of this election, so having her support will be a crucial advantage. (4) Ohio Senator, Sherrod Brown is also an appealing option for Vice President partially because he leads a swing state. In addition his liberal credentials fall in line with the campaign party. (3) Elizabeth Warren seems to be in the running as more of a PR stunt than anything else. Warren and Clinton are not known to have the best relationship, however having two women in power would guarantee change. (2) Julian Castro, former Mayor of San Antonio is a front runner because of his ability to bridge the generational age gap that Clinton lacks as well as possibly clinch the Hispanic voters bloc. (1) Virginia Senator, Tim Kaine is the foremost front runner in becoming Clinton's VP. Similar to Castro, Kaine represents a Spanish state and securing the votes he could bring in would almost secure a win for Clinton. According to CNN however, Tom Vilsack could be a potential "sleeper" in this search. Vilsack has been a substantial supporter of Clinton and would be a safe, non- controversial choice which would go hand in hand with Clinton's carefully calculated and cautious campaign.

Though Clinton's search team assures the media that there are many more candidates in the running for Vice President, their reasoning for expansion is more reliant on geography and demographics than anything else, according to NBC News. With the Democratic party vying to take control of the senate, acquiring the right numbers is going to be more important than acquiring sporadic numbers. 

About me

Hi everyone!

My name is Taylor Campbell, and I am currently a senior here at UWGB. I'm a Communications major, with a triple emphasis in Journalism, Mass Media and Public Relations; as well as a minor in Spanish and Latin American studies. I am currently interning with Time Warner Sports as their summer intern, which I hope will better prepare me for my dream job as a Sportscaster. I'm looking forward to reading everyone's blogs and getting to know everyone.